Pay per click search marketing is the fastest and the most efficient way to get targeted visitors flowing into your website or blog. PPC has been claimed to be the best direct marketing tools that we have today, and it does live up to that image. However, if you truly want to get a better return on your investment then you should know how to write an effective ad copy. There is no substitute for PPC ad copy that just devastates the competition, and you will know you have arrived when other advertisers start swiping your copy.
There are a few things that you should avoid sometimes when writing your PPC copy, such as the ‘Dynamic Keyword Insertion’ feature. We have to say that DKI can work great at times or maybe even most of the time, but you really have to be highly relevant with your ads and landing pages – that is where the rub lies. Companies like eBay and Amazon dynamically insert keywords into their ads because they’ve got money to burn. The reason we are telling you about this is so you do not rush off and try it, only to discover that you have spent way too much on your campaign. You are also not missing a tremendous amount by writing ads and manually putting it all together.
Anytime people see the word, free, in an ad you will get a certain amount of untargeted traffic. There is nothing wrong with running a test with ‘free’ in your copy, but just do not be surprised if some of the traffic is junk traffic – non-buyers. However, you need to be careful before deciding to use the word ‘Free’ because the last thing you’d want is making your ad misleading. Don’t deceive your readers by using the word ‘Free’ when you’re not giving anything for free. Anything can happen on the net from a legal standpoint, and people are very tired of the scams and lies.
Some people put “Official Site” in their ads, but if the person who reviews your ad disagrees because your site really is not, then you may have a problem. We have found that if you simply do what is right in terms of good copy and smart bidding approaches, then you will have an excellent chance of doing well. However, see to it that your ad doesn’t look irrelevant because this tip works only when you’ve got a tightly focused copy that connects with the target audience. In the interest of marketing diversity, we do not see any reason for not trying PPC advertising.
The thing to remember about writing PPC ads is that it is a skill that takes a little time to develop. There are many expert ad copywriters that come from non-copywriting backgrounds and still manage because they were persistent in their efforts. How confident you are will also play a role with your writing and what you attempt to do with PPC advertising.
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