If you’ve never written a sales copy before, now’s the time. Although it’s commonly believed that copywriting is an esoteric art, it’s mainly about applying some essential steps anyone can learn. If you want to learn the basics of copywriting, the following tips will help you get started with writing website copy.
Keep It Simple: One of the main goals that you should have in your mind is to keep things simple for your prospects, in every possible way. You should make it easy for him/her to read, understand and consume the information in your copy. Do not make things hard with the intention of making yourself look intelligent. Because that almost always backfires. You must make it clear to your prospect what you are talking about and how they can benefit from it. Basically, you must use easy language that you prospects can understand and not be confused. Target The Individual: Focus your copy writing on the individual person rather than a group. Trying to write copy that is aimed at convincing a large audience group is doomed from the start. Copy writing needs to be focused on writing for the individual, as if you are having a face to face talk with him. By offering more personalized and effective copy, your prospect will be more likely to view your offer as important. Every person that goes through your copy will want to be addressed directly, on a one-on-one basis, instead of being talked to in a group. You need to make your prospect feel like they are your highest priority and are giving him/her special preference through your copy.
The Value of the PIS Right after the headline, the most important part is not the rest of the copy, but your P.S. You will be able to bring in more sales by using this part to restate the benefits and advantages of your products and services. When a prospect is undecided about purchasing your product after reading your sales copy, a P.S. that exhorts the value of the product can help them decide in your favor. Often all it will take is a little reminder to get the sale and the P.S. does a great job of reminding the prospect of how wonderful your product is. Taking the time to create a good P.S. to your copy will let you remind your prospect about the importance of taking action right now.
That gives you something to work with! try them out yourself.